Marketing pros who use Twitter as a part of their mix have probably read the platform’s new Terms of Services. If they’re anything like me, they came away with a bit of a headache.
I also read the inevitable avalanche of press and blog coverage of the changes. The stories and posts ran the gamut from “best thing since bread was first sliced” to “the seventh sign of the apocalypse.”
Here’s probably the best story I’ve read on it. I’ll let the headline speak for itself: Why Should You be Worried About Twitter’s New Terms of Service. As Austin Powers would say:
Ouch, baby. Very ouch.
It’ll be interesting to see how this one shakes out. Will Twitter actually change the content of tweets? I don’t think they will. If they know what’s good for them, anyways.
If they did start altering tweets, they’d see enterprise use virtually dry up within a day or two of the first messed-with tweet. After all, no enterprise wants to see its message altered by anyone — as users of our system will definitely attest to!
Hey, you can follow us at Twitter, too! @ontargettweet